2024 InsightsOn Conference
presented by Yale Center for Customer Insights
The Yale Center for Customer Insights proudly presents our annual flagship conference, InsightsOn, where cutting-edge academic researchers and business practitioners from around the world come together to collaborate on research into consumer choices, marketing strategy, brand performance and more.
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Latest Insights
March 27, 2024
The Dynamics of Optimal Product Pricing
<p>The research of Yale SOM's Soheil Ghili explores the intricacies of price discrimination and product versioning, outlining how understanding consumer preferences can optimize pricing strategy.</p>
March 19, 2024
Introducing American Whiskey to New, Younger Demographics
<p>YCCI explores how memories, social occasions, out-of-the-box pairings, and functional merchandise play pivotal roles in engaging diverse new audiences further into whiskey consumption. </p>
February 29, 2024
A Roadmap for Strengthening the Field of Consumer Psychology
<p><span>Though consumer psychology studies how people behave in the market, very little is actually known about what consumers know of and believe about markets. YCCI looks to new work from Yale SOM associate professor Jason Dana that builds a framework to fill this gap.</span></p>
Hear from Discovery Students
September 22, 2023
Internship Spotlight: Daniel Joseph ’24, Nike, Inc.
<p>Daniel Joseph ’24 says participating in the YCCI Discovery Project provided the solid foundation in marketing he needed to succeed in a summer internship with <span><span><span><span>Nike’s Global Consumer Insights Organization.</span></span></span></span></p>
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September 28, 2022
Internship Spotlight: Victoria Bush ’23, GEM
<p>Victoria Bush ’23 looks back at her experience this summer as an intern with GEM, a vitamin company that creates whole-food nutritional chews. </p>
September 27, 2022
Internship Spotlight: Tali Marcus ’23, Dow Jones
<p>Tali Marcus ’23 shares what she worked on during her internship with Dow Jones.</p>
Learning from Leaders Webinar Re-Caps
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